New Wave podcast: Sirona's approach to Direct Air Capture

Our co-founder Thor Gutierrez joined Hugo Rauch on the New Wave podcast to dig into the big question: is Direct Air Capture essential for net zero, or a costly distraction?

The conversation covers a lot of ground - from the $12 billion already contracted in durable carbon removal, to why Europe's upcoming compliance market could be a turning point for the industry.

Some highlights:

• 700+ companies are already buying durable carbon removal credits - and the market is expanding fast
• How we apply Tesla's rapid iteration playbook to DAC hardware, iterating every 6 months
• Why we chose modular, plug-and-play systems over massive industrial plants - and how that lets us deploy faster than anyone else
• From company inception to a commercial site running in under 3 years - with a fraction of the capital others have raised

We're now shifting from deployment to delivery, with capacity scaling across multiple regions. If you're interested in the space, this one's worth a listen.

Full episode:

• YouTube: https://www.youtube.com/watch?v=616R309uxq8
• ‍Spotify: https://open.spotify.com/episode/4gnR6Z4hRvL2qVTQ8gMVwS